Social Media in Sports

This programme is uniquely designed for students who aspire to manage the Social Media accounts of sport stars. This programme will provide you with all the basics of the evolution of Social Media in sports, to gain the full knowledge and understanding of its strategic value.

It will enable you to build your own Social Media strategy, determine platform roles, features and functionalities, and responsibilities.

The programme equips you with relevant insights into monitoring skills, sports organisational workflow, and process management. Additionally, the programme covers ecommerce and its impact on the global stage and how it is changing the way of fan engagement and revenue generation for sports clubs and organisations.

The programme concludes with Social Media marketing, monetisation, and key performance benchmarking, providing students with the skills and knowledge necessary to effectively manage the Social Media accounts of sport stars.

This Programme will analyse the secret strategies employed by top sporting stars such as Lionel Messi (Football), LeBron James (Basketball), Roger Federer (Tennis), Usain Bolt (Track and Field), and Serena Williams (Tennis) who have made a significant impact in their respective sports and have a large following on Social Media platforms.

The programme will provide you with an in-depth understanding of how these sports stars have leveraged Social Media to build their brand and engage with their fans.

You will learn the strategies and tactics they have used to grow their Social Media presence, and how you can apply these same techniques to your own Social Media management efforts.

Whether you're a student looking to start a career in Social Media management or an experienced professional looking to take your skills to the next level, this programme is designed to help you achieve your goals. Programme Table of Contents:

1. Introduction to Social Media in the Sports Industry

2. Evolution of Social Media in Sports

3. Building a Social Media Strategy

4. Understanding Platform Roles and Features

5. Social Media Monitoring and Measurement

6. Sports Organisational Workflow and Process Management

7. Social Media Marketing and Monetisation

8. Ecommerce and its impact on the global stage

9. Key Performance Benchmarking and Evaluation

10. Case Studies and Best Practices

11. Conclusion and Future Trends in Social Media in Sports.